How to Install and Use the Facebook Pixel: A Guide for Marketers

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Ikke det ID du ser herunder… 3. Not a Standard Event This warning means that the Pixel Helper found an event that is not one of the.

Shopify If you have a Shopify online store, the process of adding your pixel is very easy. The popup will tell what pixels were found on the page, and whether they have loaded successfully. Both are powerful options that make it easy to create, manage, and optimize campaigns. Sørg for ikke at redigere den pixelkode, du allerede har indsat i headeren for dit website.

How to Install and Use the Facebook Pixel: A Guide for Marketers

Using the Facebook Pixel Helper The Pixel Helper works in the background to automatically review the websites for code that looks like the Facebook Pixel. When a website has a Facebook Pixel installed the icon in your browser turns blue and a small badge will appear indicating the number of pixels found on the page. If the icon does not turn blue then there are no Facebook pixels installed on this page. Click the icon and a small popup appears information for debugging your pixel and seeing the data tracked by the pixel. Install Pixel Helper To use the Facebook Pixel Helper first make sure you have the Chrome web browser installed on your computer. Next, using the Chrome browser. Follow the instructions on the Chrome store to install the extension in your browser. Once the Pixel Helper is installed a small icon will appear next to your address bar. Verifying Pixel Implementation First, install the Facebook Pixel Helper Chrome Extension. After installation, navigate to your website in your Chrome browser, and click on the Pixel Helper icon. The popup will tell what pixels were found on the page, and whether they have loaded successfully. If your pixel s loaded succesfully, it's time to start running ads with them. Troubleshooting Pixel Errors The Facebook Pixel Helper reports common errors. These states are indications that your webmaster needs to fix something in order to use the Facebook pixel product properly. Pixel Did Not Load This error means that the Pixel Helper found what looks to be Facebook pixel code on your site, but the actual HTTP call was never made. This could typically due to an error in the code, but could also occur if the pixel fires on a dynamic event e. In that case, the error will disappear upon clicking on the button. Encoded Characters This error means that the Pixel Helper found what looks to be double-encoded characters. This could typically due to a tag or CSM system encoding already encoded information. Not a Standard Event This warning means that the Pixel Helper found an event that is not one of the. For example, the event is named Purchased instead of Purchase. Please use one of the standard events. Pixel Activated Multiple Times This error means that a pixel with the same ID and event name was sent multiple times to Facebook. This is typically an error. The same event should only occur once upon page loading. If it is sent with different custom data parameters, those parameters should be aggregated into a single pixel event. Invalid Pixel ID This error means that the sent ID for the pixel did not match a known pixel ID in our system. Sign into your Ads Manager and go the Events Manager to find your pixel's ID. Alternatively to associate a Product Catalog to a pixel follow the steps Troubleshooting Suggestions The Facebook Pixel Helper also reports suggestions. These states are indications that the pixel is working but something could be changed to improve performance. You Have Opted Out of Tracking This warning highlights that you have opted out of tracking from Facebook and the pixel fires detected were not logged on our servers. This prevents any server side validation for the Custom Audience Pixel potentially leaving pixel problems undiagnosed. You can learn more about our offsite tracking in your including how to turn tracking back on. Facebook respects mobile device settings regarding advert tracking so you may need to update your devices settings to opt back in. If one or more device has opted out each device will have to opt back in before tracking is enabled. Pixel is not paired with a product catalog This warning suggests that the pixel is not paired with any product catalog. It is required to specify relationship between pixels and product catalogs. Product Catalog Preferences API You can use the pair a catalog with a pixel. Pixel Took Too Long to Load This warning suggests that it took a long amount of time before the pixel was activated. This may be due to where the pixel is located on the page. If a web page visitor closes the page, clicks on a link, or navigates away before the pixel event activates, the action will not be tracked. A significant percentage of actions and conversions can be lost due to this. It is recommended to place the pixel code early in the web page, preferably just before the closing tag in the HTML. Pixel is not the only conversion It is not a best practice to load multiple conversion events on a single page. This will result in inefficient optimization and tracking of these conversion events. Instead, using a single conversion pixel across all ads tracking or optimizing for this event. In the case that a secondary conversion event occurs based on person's interaction with the web page e. Pixel Advanced Matching This warning suggests that the value sent for the advanced matching parameter is invalid or not formatted correctly. Examples are when you're sending static values from example code such as email for the em field, where the email should have been replaced by the real email address. Please verify that the values are formatted and replaced correctly before passing it to the Facebook Pixel.

Come check it out again. Pixels are common across most advertising platforms. Bonus: Download a free guide that shows you how to get the most out of your Facebook ad budget. You Difference Opted Out of Tracking This warning highlights that you have opted out of tracking from Facebook and the pixel fires detected were not logged on our servers. Please use one of the standard events. Select what you want to use on this website. However, if you prime to get better campaign results, having the pixel installed on your website is a must-have.